For my MFA in Media Design from Full Sail University, I developed the branding for Mandy Madison’s Midnight Memories Tour as my thesis project. This project focused on capturing the nostalgic essence of early 2000s slumber party culture, blending playful Y2K aesthetics with a modern, cohesive brand experience. From logo design to social media campaigns and merchandise, I crafted a visual identity that connects deeply with fans through vibrant colors, interactive elements, and a whimsical tone. The project encapsulates fun, connection, and a sense of shared memories through engaging, multi-platform storytelling.